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Nature and Environment Education - COMMUNICATION CAMPAIGN The slogan “NOS TA BIBA DI NATURALESA” (nature is our livelihood) is the slogan for all communication concerning nature and environmental issue’s on Bonaire. Until the launch of this campaign, there was no cohesion between the informative campaigns on for instance, protected species like the Lora (endemic parrot) and the sea turtles or clean ups. All campaigns will now be united under the “umbrella” of “Nos ta biba di Naturalesa” which results in a synergy (1+1 +3) and leads to a better cohesion in communication. This slogan is used to inform the people that nature conservation is their daily bread and butter. The logo The logo shows the human in the center, the human who depends so much on nature, but also has such a huge influence on nature. The human is surrounded by symbols that are inspired by cave drawings made by our ancestors, the indians. These symbolize the four elements; fire (the sun), water (the fish), air (the flamingo) and land (the cactus). The human seems to be in tune with the four elements (nature) surrounding him, this also refers to our objective.
Role of communication Communication can contribute to an improved awareness and attitude, when done systematic, long term (3-5 years), in a positive tone of voice and integrated, since all elements (nature, tourism, economy and environment) are entwined. A very conscious choice was made to not limit the communication instruments to one language, but instead use both of the most commonly used ones; Papiamento and Dutch. This because although there is a big group of people who speak both languages, there is also a substantial group that is fluent in just either one of these languages. Communicating in just one language would decrease the reach of our message and information. The communication objective The communication objective is to achieve that within a period of 3 to 5 years, the knowledge and attitude of 70% of our target group (the general public of Bonaire older than 18 years) will be in line with the striving for a sustainable development of Bonaire. So how are we going to reach this very ambitious objective? Our strategy is to be informative on two levels; one is information about the value of nature and how to protect it, the other is information on national and international policy. All this will be done in a positive tone of voice. Emotional appeal is also an important factor, for instance appealing to the identity and value’s of the people and using the sweetness of certain species like the turtle to touch peoples heart and emotions. Stimulating the public to participate in this campaign and hereby revive the collective responsibility is of big importance as well as the support of our partners and sponsors. This will result in synergy (1 + 1 = 3) so this campaign becomes the success it deserves to be! The message The message is that we are living on a unique island and Bonaire’s nature is our major product. It offers us welfare and prosperity, we have to take care of nature, our green engine, so we will benefit from it now and our children will have a future. The communication instruments The communication instruments that will be used vary greatly. The campaign paper is called “MAKUBEKÈN”. This name refers to the person whom, by going from door to door, used to announce the latest news to the people. With the invention of radio and television this job disappeared. Well the “MAKUBEKÈN” is back in Bonaire. This partly color and partly black & white paper, containing 12 pages appears quarterly and is being distributed free of charge to every household and company on Bonaire. It contains mainly informative articles related to nature and environment, but also news, advice and information from our sponsors and partners. By offering this interesting mix, and keeping the articles positive and accompanied by nice pictures, the chances increase that the people read the information we offer them. The sponsors The main sponsor of the campaign is the World Wild Fund For Nature (WWF) in the Netherlands. Next to that we are very proud on the fact that several local businesses had enough faith in our campaign to decide to become one of our sponsors. To know: Carib Inn, Maduro & Curiel’s Bank (Bonaire) N.V., Sunbelt Realty, Digicel, Selibon, Telbo, RBTT Bank, Harbourtown Real Estate, Fundashon Kas Bonairiano (FCB) and BOPEC. Beside the sponsors STINAPA can count on the support of several partners, to know: the government of Bonaire, Sea Turtle Conservation Bonaire (STCB), Fundashon Tene Boneiru Limpi (FTBL), Plataforma Rincon, Fundashon Salba nos Lora (FSL), Dutch Caribbean Nature Alliance (DCNA) and Stichting Dierenasiel.
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